Anti-Social Media
Are social media like Facebook, Twitter and LinkedIn causing a revolution in business development? At his blog conversation marketing, internet marketer Ian Lurie waded in to the discussion with a...
View Article10 Surefire Ways To Burn Money
Reprinted from his blog Conversation Marketing with the author’s permission. Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a...
View ArticleBe a Smart Consumer of Internet Marketing Services
At MagPub we see this problem all the time: a company hires us because they want to change their current Website, but the way their last contractors set things up makes change more difficult than it...
View ArticleThere Are No Good Internet Marketing “Systems”
Abridged with the author’s permission from Conversation Marketing. All internet marketing systems fail. Choke. Bite the big one. Every last one. They fail because they attempt to invent and impose a...
View Article12 Ways to Check Your Internet Marketing Plan
Reprinted with the author’s permission from Conversation Marketing. I’ve heard it sooo many times: “But I didn’t know!!!!” That comes shrieking forth shortly after this chain of events: CEO hires a...
View ArticleThe Dungeons & Dragons Marketing Plan
Abridged with the author’s permission from Conversation Marketing. In case you don’t know what Dungeons and Dragons is: Basically, you get some dice, some paper and pencil, a rulebook and a few...
View ArticleHyperspecialists Go Extinct
Abridged with the author’s permission from Conversation Marketing. A few years ago, a guy who reeked of cigarette smoke handed me a smudged business card. He handed it to me right after telling me I...
View ArticleWrite Clear, Actionable Recommendations
Reprinted with the author’s permission from Conversation Marketing The best way to drive a client crazy? Talk a lot, but tell them nothing. The SEO industry has a lot of people who are really, really...
View ArticleNo, I Have Not Done This Before
Reprinted with the author’s permission from Conversation Marketing I hate it when someone asks me “Have you worked with other companies like ours?” If I have, I consider it a vulnerability, not a...
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